Marketing professional with over 8 years of experience in driving end-to-end RoI and data-driven growth through marketing automation, digital strategy and campaign management across APAC and India.
Areas of expertise: Campaign management, SEM/SEO, Email Marketing, Social media strategy, Marketing strategy, Customer journey and retention and CRM and marketing automation tools.
Aug 2018 - Dec 2018
Google - Play Developer Marketing Specialist
Responsible for driving growth among the app developer community through the adoption of Google Play features and offerings using online and offline marketing channels.
The role involved a good mix of strategy and execution.
Top 4 channels: Content Marketing, SEM/SEO, Email Marketing and Events
May 2015 - July 2018
Exness - Sr. Marketing Campaign Manager
Responsible for driving new user acquisition and improving metrics across user lifecycle by leading global marketing campaign strategy, developing and executing data-driven campaign plans and driving adoption of best digital practices.
I was working with both B2C and B2B target audiences in this role.
Top 4 channels: Digital Marketing (SEM/SEO), Social Media Marketing, Email Marketing and Automation platforms.
Nov 2013 - Mar 2015
SingTel - Digital Marketing for WePlay
I was a part of WePlay mobile gaming app store launch in Singapore and the Indonesia market.
Responsible for developing Go-To-Market plan, driving app downloads and in-app engagement by leading RoI focused Mobile, Search and Retail marketing strategy. In this role, I focused on developing digital strategies to position WePlay as an alternate game store among the gaming community.
Top 4 channels: SEM, Social media strategy, Product marketing, and Retail promotions.
May 2012 - Sept 2013
Digivive - Deputy Manager, Marketing and Communications for NexGTv
Responsible for new user acquisition, retention and engagement for nexGTv app through Digital and Social media campaign and strategy.
I was also driving PR and content strategy for the brand.
Top 4 channels: SEM, Social media strategy, Email marketing and PR
Apr 2010 - May 2012
Moserbaer - Marketing Manager
In this role, I was driving marketing initiatives by working very closely with the Product and Sales team in order to understand and meet their requirements.
Key responsibilities included media budget and planning, developing brand kits and collaterals, driving on-ground activations through events and exhibitions, retail branding and promotions and lead nurturing through Email marketing.
I had also launched an e-commerce platform for Moserbaer products in this role.
Top 4 channels: ATL, BTL, Retail Promotions and Email Marketing
Oxford Fintech Program
2018, The University of Oxford Saïd Business School
2008-2010, IBS Hyderabad, India
Bachelors of Business Administration
2005-2008, GJU, India